CWS Security Watch Purchases Grantsburg based Performance Alarm

Contact: Peter Ward, 715-483-0083, peter@cws-security.com

St. Croix Falls, WI

CWS Security Watch has purchased Grantsburg based Performance Alarm expanding the reach of their local service area . “Performance Alarm customers are in good hands with CWS Security Watch,” said former owner Steve Roehrs.  “Current customers will not have to do anything differently at this time.”

This expansion will allow CWS Security Watch to expand its rapidly growing security alarm company to include more customers in the Burnett County area. “It’s all about keeping our community safe,” said Peter Ward, whose family has done business in the western Wisconsin area for over 57 years. “We’ve been taking care of people and property for 3 generations. We are excited to expand the security system portion of our business to cover more business and residents right here in our backyard”.

CWS Security Watch is a 100% locally owned and operated security services company with 24 hour professional alarm system monitoring.  They understand that rapid response time is critical to saving lives. “If your alarm goes off in the middle of the night, our monitoring professionals can send emergency help immediately. And if you need more help, or are away from your property, our local team, the “Security Squad” will be there, “explained Peter Ward, CEO of CWS Security Watch.  Nobody else in the area can offer that level of local service.”

Earlier this year CWS went through a rebranding and name change. “People knew us only as Cabin Watch, our original name” said Ward. When they added technology based security services in addition to personnel patrolled property protection, they needed a way to communicate that.  After trying a couple name changes, they hired new Falls chamber member and Marketing Consultant Linda Shober of Linda Shober Designs & Images. “She helped us re-create our image as a security company and gave us a way to communicate all the services we offer”.  Cabin Watch, the original cabin care service started by Peter Ward, is still available. It is currently being offered as one of 5 other service brands provided by CWS Security Watch. The other services include: Home Watch (property protection for homeowners), Care Watch (medical alert systems), Entertainment Watch (home theatre systems) and Vacu Watch (central vacuum systems).

For more information, visit our website at www.CWSsecuritywatch.com.